Understanding Innovation Success

Novetics was founded by Dr. Douglas Olsen after many years of market research consulting, where he observed that many good ideas in the market appeared to be failing and many bad ones seemed to hang around forever.

After 6 years of research, the book "The 5 Laws of Innovation Success" was developed that explained why truly better ideas, products, services, policies and solutions do not win. Sometimes even small barriers can shut down an otherwise remarkable innovation effort. The goal is to understand factors that will both facilitate and impede success -- and then deal with them in a proactive manner.

• Novetics promotes insight through management consulting, speaking/training, and the provision of planning/analytical tools and resources.

• Novetics was formed to illuminate the process of change and to drive innovation success – where “innovation” spans products, services, policies and ideas in: profit, not-for-profit and governmental sectors.

• By understanding factors that drive attraction to new offerings, as well as the barriers to change, new concepts and initiatives may come to life and have a profound impact.

• Methods are principled in established research and grounded in the Comprehensive Change Model (c), pioneered by Novetics to facilitate understanding key opportunities, the development of a complete value offer, the reduction of stability in an existing system (i.e., what system, procedure or action people are currently embracing), and the mitigation of fear and uncertainty in the proposed system (i.e., pertaining to the system, procedure or action you want them to adopt).